Eyal Gutentag on How to Prepare Your Team for the Post COVID-19 Business Climate

The COVID-19 pandemic has had some devastating effects on our society and our economy. Many businesses are wondering how they will ever bounce back. Leaders preparing a team for the post COVID-19 business climate have many things to consider. Some companies may need to re-imagine their business model completely as they return to “normal.”

Over the last few months, organizations have had to get creative in their approach in order to survive. Many of the companies that excelled during the pandemic did so because they were willing to shift and adapt their operating model. Doing so requires a clear understanding of where the company is going, how teams can adjust, and how to take advantage of growth opportunities. As we hope to move into a post COVID era, leaders need to continue to rethink their goals and tactics. The world has changed, and your company may need to as a result.

One approach for preparing your team is to get back to the basics with some fundamental questions.

What are your values?

As we move into a post COVID business climate, it is essential to have a clear understanding of your values as a company. In a pandemic, what truly matters becomes more apparent. The actions businesses take to support those values are being examined closely now. Employees will remember how leadership treated them at the height of their anxiety. Instead of panicking, get real about what is important.

According to Eyal Gutentag, a proven growth and performance marketing leader, having a community and a shared sense of purpose can work wonders. “Companies with strong values that act accordingly are finding it easier to grow and adapt as a team. When employees understand what a company stands for, they are more motivated to push through challenges.” It is time for companies to get clear on their values, and share them with their teams.

What is your plan of attack?

Once your team is clear on your goals and values, the next step is rethinking how you can attack them. Many managers found that teams were able to adapt, make fast decisions, and shift course as the COVID-19 pandemic hit. When colleagues work together to solve problems, it is amazing how effective they can be. By examining business plans, technology, and company approaches, you can prepare your team to face new challenges and achieve results. Now is the time to think outside the box, and find creative ways to improve your systems.

How can you grow?

As we slowly come out of the pandemic, companies must examine their scalability. There are a few factors that will determine a businesses’ ability to grow post COVID-19. A company’s willingness to embrace and implement new technologies will be more important than ever. Businesses who value their employees and their abilities to be creative thinkers will excel as well. In order to grow, Eyal Gutentag is telling his clients to think big picture, and get clear on where they want to end up. “It can feel difficult during a crisis to think about anything other than the present moment, but as we approach a “new normal” it is important to take a step back and imagine the future.” Where do you want to be? There is no better time to re-imagine your business than during a reemerging.