https://www.eyalgutentag.com/new-blog daily 0.75 2021-04-27 https://www.eyalgutentag.com/new-blog/marketing-is-changing-rapidly monthly 0.5 2019-08-21 https://www.eyalgutentag.com/new-blog/managing-todays-millennial-eyal-gutentag monthly 0.5 2019-08-21 https://static1.squarespace.com/static/5cbe2611ab1a621c111c5d72/t/5d5d766b5cf97a00013d2bbc/1566406271611/Managing+today%27s+millennial+-+Eyal+Gutentag.jpg Blog - Managing Today's Millennial https://www.eyalgutentag.com/new-blog/what-are-the-core-competencies-needed-for-leadership-when-managing-millennials-1 monthly 0.5 2019-09-30 https://static1.squarespace.com/static/5cbe2611ab1a621c111c5d72/t/5d915550e28e135d1068253f/1569805678149/Eyal+Gutentag+on+managing+millennials.jpg Blog - What are the Core Competencies needed for Leadership when Managing Millennials? https://www.eyalgutentag.com/new-blog/what-are-the-unique-challenges-you-face-in-sports-marketing monthly 0.5 2019-11-01 https://static1.squarespace.com/static/5cbe2611ab1a621c111c5d72/t/5dbc9c046404ef2b789531f9/1572641811085/What+are+the+Unique+Challenges+You+Face+in+Sports+Marketing-+Eyal+Gutentag.jpg Blog - What are the Unique Challenges You Face in Sports Marketing? Generally, many of the most iconic consumer brands we know, have made investments in Sports and Entertainment marketing. It is challenging to build a widely-known, credible brand without attaching to consumers’ deep passion for Sports and Entertainment. Yet the challenges you face in sports marketing are unique. Traditional marketing principles must be broadened to cover the many aspects of the sports industry. While standard marketing considerations, such as product, price, place, and promotion are always at play, the business of sports also utilizes other principles, such as perception, inconsistency, perishability, and positioning. Sports industries involve a combination of products, service, and entertainment. This complexity can pose challenges for many marketing managers. Here are a few common challenges in sports marketing. Fan Perception Fans can be finicky. When you are marketing a sports brand, it is easy to promote your products while the team is succeeding. The goal is to develop brand recognition that is sustained during the highs of the season as well as the lows. Sports business owners must face the challenge of an audience with an ever-changing perception of their team. To excel, marketers must engage fans both on and off the bandwagon. Ultimately, a key goal is to leverage the sizable brand equity of a sports team, league or athlete and “transfer” some of that equity to your own brand. Inconsistency There are many unpredictable factors in sports. These factors cause inconsistency, making it difficult to plan anything too far in advance. Teams can rarely guarantee which athletes will be playing by the end of the season. Injuries, trades, and other changes can make key promotional tools inconsistent with the current status of the team. Long term branding for marketing materials, merchandise, and other goods is often a challenge. In addition, athletes often find themselves at the center of reputation controversies that can drag sponsors and brands along for a negative ride. These are challenging risks to mitigate. Sports marketers must be innovative with their creative to design evergreen ads and goods. Every team and situation will require a different strategy that can be tailored to your audience. These strategies often include short development turn-arounds for products and materials and intermittent roll-outs of new products. Frequency & Activation Many sponsors that are new to the sports marketing landscape make the mistake of spending a sizable portion of their overall budget on sponsorship fees vs. the ongoing activation of their sponsorships. As McKinsey noted in their study Is Sports Sponsorship Worth it?, “One US consumer-packaged-goods company, for example, allocated 80 percent of its sponsorship budget to rights fees and only 20 percent to activation. After analyzing its efforts, it found that increased activation resulted in greater unaided awareness and higher brand recall. With this insight, the company shifted resources from its low-performing properties to increase activation for its standout sponsorships, increasing unaided awareness of them by 15 percent.” It is critical to allocate meaningful budget to activating sponsorships with frequency across the relevant fan base. They work together to drive the awareness wins sought by brands. -Eyal Gutentag https://www.eyalgutentag.com/new-blog/results-based-marketing-for-entrepreneurs-getting-started-1 monthly 0.5 2019-11-07 https://static1.squarespace.com/static/5cbe2611ab1a621c111c5d72/t/5dc4a75f137c315800625323/1573169003269/Results-Based+Marketing+for+Entrepreneurs+-+Eyal+Gutentag.jpg Blog - Results-Based Marketing for Entrepreneurs - Getting Started https://www.eyalgutentag.com/new-blog/what-to-look-for-in-a-great-employee-in-2020-hiring-for-success-from-eyal-gutentag monthly 0.5 2019-12-12 https://static1.squarespace.com/static/5cbe2611ab1a621c111c5d72/t/5df27cc651009777e5a2f6dc/1576172763553/Eyal+Gutentag+Hiring+for+success Blog - What to Look for in a Great Employee in 2020 - Hiring for Success from Eyal Gutentag https://www.eyalgutentag.com/new-blog/a-managerial-mission-how-to-positively-impact-career-growth-for-the-millennial-employee monthly 0.5 2020-01-13 https://static1.squarespace.com/static/5cbe2611ab1a621c111c5d72/t/5e1cf3a332813a4a14e30c43/1578955693057/A+Managerial+Mission+-+Eyal+Gutentag.jpg Blog - A Managerial Mission: How to positively impact career growth for the millennial employee https://www.eyalgutentag.com/new-blog/advantages-of-managing-millennials-eyal-gutentag monthly 0.5 2020-01-22 https://static1.squarespace.com/static/5cbe2611ab1a621c111c5d72/t/5e289a1f069d3832237bf4af/1579719215211/Eyal+Gutentag%27s+Advantages+of+working+with+millennials.jpg Blog - Advantages of Managing Millennials - Eyal Gutentag https://www.eyalgutentag.com/new-blog/charitable-giving-what-you-get-back-is-much-more-than-you-give monthly 0.5 2020-02-17 https://static1.squarespace.com/static/5cbe2611ab1a621c111c5d72/t/5e4b14ac518fab78b4d54175/1581978813731/Eyal+Gutentag+-+Charitable+giving+What+you+get+back+is+much+more+than+you+give.jpg Blog - Charitable giving: What you get back is much more than you give https://www.eyalgutentag.com/new-blog/keys-for-management-on-engaging-millennials monthly 0.5 2020-03-02 https://static1.squarespace.com/static/5cbe2611ab1a621c111c5d72/t/5e5d5258586a9006d27cc72f/1583174247422/Eyal+Gutentag+-+Keys+for+Management+on+Engaging+Millennials.jpg Blog - Keys for Management on Engaging Millennials Eyal Gutentag - Keys for Management on Engaging Millennials https://www.eyalgutentag.com/new-blog/parenting-during-the-age-of-covid-19-a-time-for-kindness-patience-and-flexibility monthly 0.5 2020-03-31 https://static1.squarespace.com/static/5cbe2611ab1a621c111c5d72/t/5e83ae9515109735fbf6bcd6/1585688216159/Eyal+Gutentag-Parenting+During+the+Age+of+COVID-19.jpg Blog - Parenting During the Age of COVID-19 - A Time for Kindness, Patience, and Flexibility https://www.eyalgutentag.com/new-blog/eyal-gutentag-on-how-to-support-your-children-during-online-schooling-covid-19 monthly 0.5 2020-04-15 https://static1.squarespace.com/static/5cbe2611ab1a621c111c5d72/t/5e97589b15520c1af00dc4ee/1586976933954/Eyal+Gutentag+-+Online+Schooling.jpg Blog - Eyal Gutentag on How to Support Your Children During Online Schooling - COVID-19 Eyal Gutentag on How to Support Your Children During Online Schooling - COVID-19 https://www.eyalgutentag.com/new-blog/eyal-gutentag-on-how-to-stay-engaged-with-consumers-and-employees-during-the-pandemic monthly 0.5 2020-04-24 https://static1.squarespace.com/static/5cbe2611ab1a621c111c5d72/t/5ea30a8a4a0e6834f049052f/1587743902852/Eyal+Gutentag+picture+of+empty+office.jpg Blog - Eyal Gutentag on How to Stay Engaged with Consumers and Employees During The Pandemic https://www.eyalgutentag.com/new-blog/the-impact-of-covid-19-on-the-homeless-population monthly 0.5 2020-05-05 https://static1.squarespace.com/static/5cbe2611ab1a621c111c5d72/t/5eb1a37f7de7465ccb069c18/1588700061568/Eyal+Gutentag+picture+of+empty+office.jpg Blog - The Impact of COVID-19 on the Homeless Population Eyal Gutentag on the impact of COVID-19 on the homeless population https://www.eyalgutentag.com/new-blog/eyal-gutentag-on-how-covid-19-has-impacted-the-view-on-work-from-home monthly 0.5 2021-03-17 https://static1.squarespace.com/static/5cbe2611ab1a621c111c5d72/t/5ed9ab4e723d53165e2e9e5f/1591323512324/Eyal+Gutentag+on+How+COVID-19+Has+Impacted+the+View+on+Work+from+Home.jpg Blog - Eyal Gutentag on How COVID-19 Has Impacted the View on “Work from Home” Eyal Gutentag on How COVID-19 Has Impacted the View on “Work from Home” https://www.eyalgutentag.com/new-blog/eyal-gutentag-on-how-to-prepare-your-team-for-the-post-covid-19-business-climate monthly 0.5 2020-07-03 https://static1.squarespace.com/static/5cbe2611ab1a621c111c5d72/t/5eff92a41ccde6142ba4eb89/1593807547114/Eyal+Gutentag+on+How+to+Prepare+Your+Team+for+the+Post+COVID-19+Business+Climate.jpg Blog - Eyal Gutentag on How to Prepare Your Team for the Post COVID-19 Business Climate https://www.eyalgutentag.com/new-blog/how-can-management-prepare-for-a-possible-second-wave-of-covid-19 monthly 0.5 2020-07-07 https://static1.squarespace.com/static/5cbe2611ab1a621c111c5d72/t/5f04cd1dee061a5b7f81f04c/1594150182377/Eyal+Gutentag+How+can+management+prepare+for+a+possible+second+wave+of+COVID-19.jpg Blog - How can management prepare for a possible second wave of COVID-19? https://www.eyalgutentag.com/new-blog/eyal-gutentag-discusses-how-management-can-refocus-on-purpose-to-face-challenges-presented-with-covid-19 monthly 0.5 2020-08-14 https://static1.squarespace.com/static/5cbe2611ab1a621c111c5d72/t/5f371857cff70e7afc8345fc/1597446286190/Eyal+Gutentag+discusses+how+management+can+refocus+on+purpose+to+face+challenges+presented+with+COVID+19.jpg Blog - Eyal Gutentag discusses how management can refocus on purpose to face challenges presented with COVID 19 Eyal Gutentag discusses how management can refocus on purpose to face challenges presented with COVID 19 https://www.eyalgutentag.com/new-blog/eyal-gutentag-on-ways-management-can-help-keep-productivity-and-morale-up-during-difficult-times monthly 0.5 2020-08-20 https://static1.squarespace.com/static/5cbe2611ab1a621c111c5d72/t/5f3eed50a2ca125664aeaf9b/1597960115199/Eyal+Gutentag+on+ways+management+can+help+keep+productivity+and+morale+up+during+difficult+times.jpg Blog - Eyal Gutentag on ways management can help keep productivity and morale up during difficult times Eyal Gutentag on ways management can help keep productivity and morale up during difficult times https://www.eyalgutentag.com/new-blog/eyal-gutentag-on-what-management-could-look-like-after-covid-19 monthly 0.5 2021-02-24 https://static1.squarespace.com/static/5cbe2611ab1a621c111c5d72/t/6035aca20ea7464cc776837d/1614130372115/Eyal+Gutentag+on+What+Management+Could+Look+Like+After+COVID-19.jpg Blog - Eyal Gutentag on What Management Could Look Like After COVID-19 https://www.eyalgutentag.com/new-blog/eyal-gutentag-hiring-2020-revisited monthly 0.5 2021-03-16 https://static1.squarespace.com/static/5cbe2611ab1a621c111c5d72/t/60510355f88d192a9cf5b597/1615922049561/Eyal+Gutentag+Hiring+for+success.jpg Blog - What To Look For In a Great Employee—Revisited What To Look For In a Great Employee—Revisited By Eyal Gutentag https://www.eyalgutentag.com/new-blog/eyal-gutentag-covid-lessons-after-one-year monthly 0.5 2021-04-27 https://static1.squarespace.com/static/5cbe2611ab1a621c111c5d72/t/6088681d7045c24d32551f8e/1619552313881/Eyal+Gutentag+and+family.JPG Blog - 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Protesters in Barcelona Eyal Gutentag films protesters and police clashing in Barcelona https://static1.squarespace.com/static/5cbe2611ab1a621c111c5d72/5e9a00d230f5300f52217818/5e9a00f86ba7061568639624/1587151081058/ Eyal Gutentag Videos https://static1.squarespace.com/static/5cbe2611ab1a621c111c5d72/5e9a00d230f5300f52217818/5e9a01705b47f21ad245c5c6/1593465704514/ Eyal Gutentag Videos - Eyal Gutentag Family photo slides I always have a great time, when I am with my family. Love to see the expressions on their faces as we experience new things together. Eyal Gutentag https://static1.squarespace.com/static/5cbe2611ab1a621c111c5d72/5e9a00d230f5300f52217818/5e9a023dec5e004ede5d3871/1593465704545/ Eyal Gutentag Videos - Eyal Gutentag Family Vacation Some beautiful scenery and getting to see it with the ones I love is a true treasure. - Eyal Gutentag https://static1.squarespace.com/static/5cbe2611ab1a621c111c5d72/5e9a00d230f5300f52217818/5ea318e705de50150d47373e/1593465704514/ Eyal Gutentag Videos - Eyal Gutentag films Tel Aviv streets during pandemic A surreal site during this pandemic Even Gvirol Street, typically very busy, not much traffic. Strange feeling. - Eyal Gutentag https://static1.squarespace.com/static/5cbe2611ab1a621c111c5d72/5e9a00d230f5300f52217818/5ea319a0aca6df44f660995b/1593465704525/ Eyal Gutentag Videos - Eyal Gutentag and the family enjoying time together The more time I spend with my family, the more I realize just how blessed I am! - Eyal Gutentag https://static1.squarespace.com/static/5cbe2611ab1a621c111c5d72/5e9a00d230f5300f52217818/5ea75314f3332b2760960381/1593465704586/ Eyal Gutentag Videos - Eyal Gutentag Family Picture Video These are the moments I truly realize how much love there is in our family. Creating memories like this to last a lifetime! - Eyal Gutentag https://static1.squarespace.com/static/5cbe2611ab1a621c111c5d72/5e9a00d230f5300f52217818/5ea753b10f5cd5606b9e8ff3/1593465704746/ Eyal Gutentag Videos - Eyal Gutentag- Video of protests in Barcelona A little insight into the scene in Barcelona. Protests here on Passeig de Gracia, where police and protesters are clashing. Follow more on my Twitter feed - Eyal Gutentag twitter.com/eyalgutentag/status/1184204969257426951 https://static1.squarespace.com/static/5cbe2611ab1a621c111c5d72/5e9a00d230f5300f52217818/5eab3b00824ddc4353d7116d/1593465704615/ Eyal Gutentag Videos - Swat moving in on protesters in Barcelona Intense standoff between protesters and police here in Barcelona - Eyal Gutentag https://static1.squarespace.com/static/5cbe2611ab1a621c111c5d72/5e9a00d230f5300f52217818/5eab3b7e7d7864661a525945/1593465704873/ Eyal Gutentag Videos - Barcelona protests 3rd night - Police shooting air rifles and clearing the streets Police in riot gear clearing main street day after it was a major flash point and site of large crowds. Tensions remain high during this 3rd night of protests in Barcelona. Beyond the initial verdicts, protesters have apparently been further angered by police brutality against mostly peaceful protesters. - Eyal Gutentag https://static1.squarespace.com/static/5cbe2611ab1a621c111c5d72/5e9a00d230f5300f52217818/5eab3c0f1a699445311b34a9/1593465704765/ Eyal Gutentag Videos - More Adventures with Eyal Gutentag and Family More fun with and adventures with my family. It doesn't get any better! - Eyal Gutentag https://static1.squarespace.com/static/5cbe2611ab1a621c111c5d72/5e9a00d230f5300f52217818/5ef3dea2ab9a4362b7c9ba41/1593465704993/ Eyal Gutentag Videos - Eyal Gutentag- Post COVID shutdown beach Eyal Gutentag- Post COVID shutdown beach https://www.facebook.com/watch/?v=271256060864846 https://static1.squarespace.com/static/5cbe2611ab1a621c111c5d72/5e9a00d230f5300f52217818/5ef648f68719cb20230db210/1593198998086/ Eyal Gutentag Videos - Eyal Gutentag Post Covid lockdown time with the family Eyal Gutentag shares some moments with the family on the beach in post covid lockdown Israel - "Not going to socially distance from the icecream" https://static1.squarespace.com/static/5cbe2611ab1a621c111c5d72/5e9a00d230f5300f52217818/5efa5b6fb1a32717f240e511/1593465792744/ Eyal Gutentag Videos - Eyal Gutentag - The New Normal in Tel Aviv https://www.facebook.com/eyalgutentag/posts/567436240634062 https://static1.squarespace.com/static/5cbe2611ab1a621c111c5d72/5e9a00d230f5300f52217818/5efd1c5c524f886df49b063a/1593687691578/ Eyal Gutentag Videos - Eyal Gutentag - Things slowly opening back up In Tel Aviv things are slowly starting to transition back to normal...well the new normal - Eyal Gutentag https://static1.squarespace.com/static/5cbe2611ab1a621c111c5d72/5e9a00d230f5300f52217818/6050fd81dda2eb25af465fbc/1615920697156/ Eyal Gutentag Videos - Eyal Gutentag - Streets of Tel Aviv - Post Shutdowns Eyal Gutentag gives a look at the streets of Tel Aviv now, post the 3 Covid19 shutdowns. To see what it was like during the first shutdown, check this video out vimeo.com/403001335 https://static1.squarespace.com/static/5cbe2611ab1a621c111c5d72/5e9a00d230f5300f52217818/609b0c413a5d70733cb35a59/1620774349837/ Eyal Gutentag Videos - Massive rocket attack on Tel Aviv Massive rocket attack on Tel Aviv. Loud booms near beachfront area. Iron dome? - Eyal Gutentag https://www.eyalgutentag.com/about-eyal-gutentag daily 0.75 2020-04-30 https://static1.squarespace.com/static/5cbe2611ab1a621c111c5d72/t/5d5add5c40b36f0001a413c7/1585687111373/Eyal%252BGutentag%252Band%252Bfamily%252Bat%252Bthe%252Bbeach%252Bduring%252Bsunset.jpg About https://www.eyalgutentag.com/home daily 1.0 2019-04-26 https://static1.squarespace.com/static/5cbe2611ab1a621c111c5d72/t/5cbe4e934e17b65164af66a8/1469729761345/hero_pattern.png Eyal Gutentag: Home -- experience | knowledge | relationships | kindness https://www.eyalgutentag.com/contact daily 0.75 2019-04-26